Eugenia Trunk Show at The White Gown

Join us for our Eugenia Trunk Show
May 16th- 18th
By Appointment Only
Please call 212-922-9310 or email us at


Clearance Sale at The White Gown

CALLING ALL BRIDES! The White Gown is having a Clearance Sale on Friday, May 2. We will open our door from 8am-4pm for this clearance sale. No appointment needed, first come first serve, there is a dress for every bride. 75% of Bridal Gowns! Designers include Maggie Sottero, Nicole Miller, Jim Heljm, Enzoani and many more! We hope to see you there!

Something Old & Something New

September 25, 2012

By Erin

I have always had a love for millinery so I was so excited to be able to see such a fabulous piece brought into the boutique this weekend. The mother of the bride actually rocked this piece at her wedding in the 70’s, and it will now be reused by her daughter with a few tweaks. The lace turban portion can actually come apart from the veil to transform the piece from the ceremony to the reception.

An amazing vintage veil such as this one is really hard to come across so we decided to give you a few options in case you feel inspired…

1. Ethereal tulle & lace self tie cap, Style #0039 by Posh Veils   2. Violet by Untamed Petals at The White Gown  3. Beaded lace bridal cap, Style # 220 by twigs & honey  4. Silk tulle bridal cap by ileylove   5. Quixotic Cap by BHDLN

Photoshoot with DM Events

February 25, 2011

We were so lucky to participate in a photoshoot put together by Dawn and Melina of DM Events this past Monday at the Trump Soho Hotel.  Scott Clark of Scott Clark photography took some amazing shots and we are so looking forward to seeing the final images! We know you are too so we will be sure to post them asap but in the meantime see below for a little snippet.

Above is Erica with Models, Real life Bride to be Briana  and her maid of honor Fallon.

Lusan Mandongus Cocktail Party.


Entries due on February 9th, 2011

In the spirit of the holiday season, we at The White Gown would like to invite you to enter this contest!
Just wow us with your love story in 500 words or less and you could be on your way to getting your dream gown for free! Your story will be featured on our blog along with a photo of you.
Email your story at:
Subject: “All you need is Love”


If you’re getting married on or after September 1, 2011
you could win a wedding gown valued up to $2,000!
Brides with wedding dates as early as July 13th are welcome to enter – Rush fee will be applied.
Has to be a currently stocked gown, bride may choose a more expensive gown from our stock and pay the difference.
Dress must be chosen by 6 months prior to wedding date.
Must be a new bride to our bridal salon. No exceptions.
There will be no reimbursement if chosen gown is under $2,000.
However, the balance may be put towards other bridal accessories.
Good Luck!


Wishing you a great Holiday Season!

Here at The White Gown we are getting ready to share the holiday cheer with our families and our clients.

We are also looking forward to what the new year may have in store for us.